Business Development & Support Division
Working with my ace team at NIC Hawaii and our partner at the State of Hawaii is one of the highlights of my career. We did so many great things together. I’d like to share just a few of them.
Building a digital marketing solution
When I first met with the people at the State of Hawaii’s, Business Development and Support Division, a part of the Department of Business, Economic Development & Tourism, I knew right away that I would need to start referring to them as simply, BDSD …because the full title was just way too long and they were paying by the hour.
They already had a lot of great content out there to help small businesses, however, they wanted to do better and reach more people.
We started out by designing and implementing a digital marketing strategy, which involved setting goals, creating email marketing campaigns, and setting up analytics to measure our progress and metrics. At first, our goal was to just get a quality list of contacts— people involved in small business in Hawaii — and get them engaged. We measured engagement by analyzing email open rates, click-through rates, and conversion rates and then tailored our email marketing content based on what our users were most interested in. Most of the marketing campaign content consisted of event announcements, flyers, and program signup forms.
We continually hit our projected marks always came in way above the industry average in the metrics we measured. I created a full analytics report using Google Data Studio that could show MailChimp’s analytics and Google Analytics charts and graphs. This made it easy to show the client the value of the work we were doing together.
I also did the branding for several of BDSD’s programs: Enterprise Zones, HiSTEP, and CBED. I designed the logos and created print and digital marketing materials — including brochures, flyers, and email marketing campaigns — as well as writing web content.
You can find work I did for BDSD on their website.